Coco Gauff VisID

Mullenlowe design studio was invited to craft a dynamic visual identity for the partnership between tennis sensation coco gauff and naked smoothies, merging athletic energy with the refreshing essence of natural fruits. at its core, the design system revolves around the simplicity and universality of the circle—a shape inspired by the tennis ball. This motif transforms into bold, colorful fruit compositions, reflecting the vitality of naked smoothies and coco’s dynamic tennis playin style. The identity blends playfulness with elegance, creating a cohesive yet flexible system that celebrates the synergy of health, sport, and lifestyle, resonating across packaging, digital experiences, and campaign visuals.